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Originality vs Imitation

By Zac Ricciardi

For a very long time, cannabis was counterculture.

Growers and users are cut from their own cloth, so to speak; individuals and teams grew under unique, self-made circumstances. Those grass root operations, often kept secret, shaped genetics and methods prized by growers.

Growers were proud of their individuality and avoided copying trends. 

There were many kinds of top shelf products, each with their own traits and nuances. It was a very diverse marketplace that catered to a wide array of consumers.  

Flash forward to 2022:


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